Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service. most sales strategy and management decisions revolve around...
Disruption has become the new 'norm'. We witnessed restaurants during Covid quickly adapting to survive by implementing take-away menus and home delivery and online ordering and payment. The best strategic planning a business can undertake is to try and create a business model that can...
Learn how to bring focus to the business concept for strategic advantage. Understand how to identify a clear vision and key objectives for your new business. Have clarity around what are your core products or services. This workshop will impart practical tips to minimise risks...
Explore the transformative potential of AI in content creation while gaining foundational knowledge in AI basics. Discover the art of crafting audience-specific messaging, enhancing your marketing effectiveness. By the end of this session, you'll leave with a clear understanding of AI's marketing value, ready to...
Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective...
Leveraging AI for Business Growth is a beginner-friendly webinar designed to demystify the world of AI for marketing. We'll simplify complex AI concepts, ensuring you grasp what language generative AI is and its relevance in marketing. Explore the transformative potential of AI in content creation while...
There are 3 key Elements that drive success for a business, and they make up your Sustainable Competitive Advantage (SCA). 1.Distinctive Competence 2.Competitive advantage 3. Sustainability You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so...
This Online webinar will share how a business should apply the Customer Satisfaction Formula to increase customer loyalty and positive word of mouth promotion. One of the most powerful things a small business owner can do is take time to understand the customers’ expectations. That is...
Financial Fundamentals is a fast-moving information-packed session designed to give you a basic understanding of the fundamental accounting concepts, processes, and tools which produce your business' financial reports. Delivered in easy-to-understand language you will learn how to read, interpret, and use your Balance Sheet and Profit...
This webinar will help you understand how to adopt a best practice marketing approach for your business. Understand who your target market customer is and identify how your core products or services will meet their needs. Marketing is a social and managerial process by which...