Lunch and Learn: Who is your ideal customer, and why do they matter?

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The process of identifying your ideal customer will help you solve many business challenges from marketing to promotion to effective speaking, to networking. It takes some time in the beginning but it keeps on giving!

In this session learn just how to do this and why…

These sessions will be hosted by BEC Business Advisor Krystal Maytom who will be joined by experienced Marketing Manager, Allen Roberts.

These sessions will be recorded and available for viewing at a later date.

About our guest speaker, Allen Roberts

Allen worked for many years in marketing and strategy, including for Meadow Lea and Dairy Farmers as their Marketing Manager. He now works as a contractor and management resource for businesses. This has delivered a significant opportunity to gather the breadth and depth of experience, anecdotes, and common sense that can be applied to your business. You can find more information on Allen here –

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