Lead Chat, the 24/7 Staff Member

Lead Chat, the 24/7 Staff Member

by Darren P Vowles, BEC Business Advisor

Are you looking for new ways to generate quality leads? Have you thought of using live chat for lead generation? 

FACT: Attracting visitors and converting them into leads is no small feat. It’s no surprise that lead generation tops the list of key business challenges year after year after year. 

Luckily, there are ways to increase visitor engagement, and generate more leads. In this post, you’ll find out about one such method – using live chat for lead generation. 

I will cover why live chat is such a great channel for generating leads and the different ways to use it to fill your sales pipeline. 

Why Live Chat Is So Great for Lead Generation

Live chat has become the sales and support channel of choice for many businesses already, and for a reason – Customers love it. 

But live chat can help you with more than providing customer service or ensuring higher conversions. 

Live Chat Offers Real-Time Interactions

Did you know that 79% of consumers prefer live chat support for the ability to get instant responses from a brand? 

Real-time interaction makes it easier for customers to find answers to their questions. For you, real-time interaction offers an opportunity to build connections with the person, warm them up, and engage them even before they become leads. 

Live Chat Feels Personal and Human

Live chat is nothing else than a person-to-person interaction, with the exception that it doesn’t happen exactly face to face. 

Interacting with a brand over live chat feels personal and human. 

You can tailor their responses to each customer. They can ask additional questions and understand what each individual wants to deliver the most relevant information.

And needless to say, the more you provide a good personalised experience, the easier it becomes to turn a visitor into a lead.

Customers Love It

Selling and generating leads is a lot about being where your customers are and engaging them with relevant interactions. As more and more people are online using their mobile apps, you need to use the type of communication that they prefer.

Live chat is easy and direct so it’s no surprise that customers love it. 

And here’s how to use it to generate leads, specifically.

How to Use Live Chat to Generate Leads 

Below, I’ve listed 12 different ideas to make live chat lead generation work for you.

  1. Train Your Team
  2. Keep Your Visitors Engaged Through Personalisation
  3. Offer Discounts and Incentives
  4. Use Data to Understand Your Visitors
  5. Map Out Your Sales Funnel and Define How the Live Chat Can Be Part of It
  6. Provide 24/7 Support Through Live Chat
  7. Automate Your Lead Generation Process (Leadchat)
  8. Qualify Your Leads
  9. Optimise Your Lead Generation Process By using (Leadchat)
  10. Benchmark Your Lead Generation Performance Through Live Chat
  11. Facilitate the Decision-Making Process
  12. Keep Visitors Engaged For Future Opportunities

Find out more

Could live chat boost sales in your business? We have live chat workshops occurring in June.

Darren Vowles, Digital Advisor, Murray

Did you know

Any business with an NSW or ACT ABN is eligible to free advice from our team?

Contact Darren if you would like to talk more about how live chat could benefit your business.

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